Direct Response

Direct Response is the term we apply to a special category of fulfillment services that support a variety of marketing and promotional programs. Direct response campaigns typically have the following three qualities:

  1. A purchase is made that is associated with or encouraged by a special offer.
  2. A response is required to receive something in return for information supplied and for meeting certain requirements of the offer.
  3. The desired item or items offered are fulfilled if the response qualifies.

MDS includes continuity, rebate (check, gift card, product), warranty registration, subscription, sales lead, and sampling program management in the category of direct response. MDS recognizes the important role these programs play in the overall success of organizations’ marketing, sales, and promotional efforts. Over the past two decades we have developed cost-effective, customer-driven direct response support services for our clients to help them achieve their business goals.