ful•fill also ful•fil (fool-fil') v. -filled, -fill•
ing. 1. To convert into actuality : effect. 2. To
carry out (e.g., an order). 3. To satisfy (e.g., re-
quirements). —ful•fill'er n. —ful•fill'ment,
—ful•fil'ment n.

Fulfillment, it's a term in the industry used to describe many different things, though its meaning is often unclear or assumed by the hearer. We like to follow Webster's dictionary meaning of the word in its most basic and broadest sense. This definition best expresses what we believe every customer expects from their fulfillment service provider.

1. Convert into actuality : effect - "make it happen".
2. Carry out orders - yet be much more than just an "order taker".
3. Satisfy requirements - especially the ones customers don't think of.

A clear definition of purpose and consistent performance are essential for a strategic business partner providing services in support of corporate customer loyalty or satisfaction programs. These programs are often "mission critical" to marketing, sales, promotional, advertising, technical, and service success.